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Spam Resource: DELIVTERMS: What is a Feedback Loop (FBL)?
- June 9, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just shared a new insightful article on Spam Resource:
An email feedback loop (aka ISP feedback loop or complaint feedback loop) is a spam reporting mechanism implement by an internet service provider (ISP) or mailbox provider (MBP) that allows spam complaints to flow back to the sender or sender’s email platform. Those forwarded “report spam” notifications allow the sender or sending platform to unsubscribe those who complain and also to provide sender feedback to understand which clients, lists or campaigns are causing the highest number or percentage of spam complaints.ISPs and MBPs already collect and correlate spam complaint data for their own uses. When you click the “report spam” button in Gmail, or Outlook.com, Yahoo, or elsewhere, those services capture and log your complaint, to feed into their internal spam filtering systems, to generate reputation-related metrics about the sender. Senders who generate more spam complaints are more likely to find themselves blocked, or to find their mail relegated to the spam…
More here: DELIVTERMS: What is a Feedback Loop (FBL)?
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