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Spam Resource: DELIVTERMS: CAN-SPAM
Al Iverson just published a engaging post on Spam Resource:
DELIVTERMS: The (almost) weekly series here on Spam Resource that defines deliverability terminology. Today, the term and topic is CAN-SPAM.CAN-SPAM, aka “Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003” is the US federal anti-spam law. It doesn’t explicitly prohibit spam, but it applies various requirements to commercial email messages sent in the US, and it includes provisions that do help (in my opinion) to push email senders toward opt-in as a best practice.Here on Spam Resource you’ll find a whole section of articles relating to CAN-SPAM, including why you should adhere to the prior affirmative consent standard (because then you don’t have to label your email as an advertisement), what constitutes a transactional message under CAN-SPAM, and I’ll also help you break down four common CAN-SPAM myths. Here I’ll also include links to the full text of the law and the US Federal Trade Commission’s CAN-SPAM
Read the original here: DELIVTERMS: CAN-SPAM
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