Spam Resource: Deliverability in 2022: We’re here! Now what?

Al Iverson just published a new interesting post on Spam Resource:

I have meditated upon my crystal ball, dear reader, to ask it to tell me what 2022 will look like in the realm of email deliverability, and here’s what it has guided me to share with you.First, Apple’s MPP functionality really punched a big hole in the usefulness of open tracking, and 2022 is when this really will affect everybody hoping to track the email they send. Some email send platforms are taking note of MPP and changing how they do things; figuring out how to help you suppress those false opens and guiding you toward different measures and metrics to rely on in place of opens. But not all are doing the work to keep up. Is your send platform offering you ways to exclude the Apple false positive opens from your reporting? And if not, why not? This is going to be a very important question to ask…

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