Top Deliverability’s Blog
Spam Resource: Content Happens: Now what?
- May 2, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just shared a new engaging blog on Spam Resource:
So, you read my blog post about how content still matters (even if it takes a back seat to IP and domain reputation). And you’ve done the neutral content test. And you see that you’ve got a probably content issue. Now what? Here’s what.In a recent entry for Kickbox’s Email Deliverability Unfiltered Series, Jennifer Nespola Lantz compiled a whole list of helpful content-related deliverability considerations, and included her own. You really should check it out. In particular, Mary Youngblood and Matthew Vernhout, and the others provide some very prescriptive guidance on what to check for in your content when trying to identify and fix content-related deliverability problems.Keep in mind that when solving problems, it can be a bit of an arms race. (And the best way to win this kind of arms race is not to play.) The goal (and my desire) is not to teach you to stay “one…
Read more from the original source: Content Happens: Now what?
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