Spam Resource: CheetahMail merges with CM Group

Al Iverson just issued a new insightful blog on Spam Resource:

CM Group has announced a merger with email service provider/customer engagement platform Cheetah Digital (aka CheetahMail, once upon a time owned by Experian, later spun out standalone, with leadership and a lot of higher-level positions more recently filled by ex-ExactTarget and Salesforce folks). This would seem to bring Cheetah under common ownership with Campaign Monitor, Emma, Delivra, Sailthru and Selligent.This is very clearly being presented as a merger and I’m not seeing any information about a potential cost of acquisition. Usually these kind of things happen because private investors want to cash out — I’m assuming there’s something to that here, and I suspect we’ll see more on this in the tech industry press in the coming days. Stay tuned!Read the press release here.Pictured: The Guaranty Building in downtown Indianapolis, which was one of the first headquarters for ExactTarget, now Salesforce Marketing Cloud. If you look closely, you can see the “Cheetah…

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