Top Deliverability’s Blog
Spam Resource: BIMI on iOS: It’s alive!
- September 27, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just published a brilliant story on Spam Resource:
Check it out — it’s our first taste of BIMI on iOS outside of beta. Apple iOS users who upgrade to iOS 16 can now see a BIMI logo associated with an email send, depending on what mailbox provider they use. All four of these CNN Newsletter signup emails were opened and viewed on the default Apple mail client in iOS 16.0.2, and as you can see, iCloud and Fastmail users get shown the BIMI logo for CNN! You’ll note that no logo is displayed for the Yahoo and Gmail subscribers, even though both platforms support BIMI (and CNN has the Gmail-required VMC in place). Why Fastmail and not Gmail or Yahoo? I suspect that Fastmail was quickest to implement an updated “authentication results” header that includes information about the BIMI logo checks, and I don’t think Gmail and Yahoo are including that information. Yet? It seems likely that they’ll catch
Read the original here: BIMI on iOS: It’s alive!
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- Term: Brand Indicators for Message Identification (BIMI)
- Term: Mailbox Provider (MBP)
- Term: Newsletter
- Term: Authentication
- Term: Header
- Term: Email Service Provider (ESP)
- Term: SpamAssassin
- Term: Simple Mail Transfer Protocol (SMTP)
- Term: Accelerated Mobile Pages (AMP)
- Term: Extended Simple Mail Transfer Protocol (ESMTP)
- Term: Domain Name System (DNS)
- Term: Deliverability