Top Deliverability’s Blog
Spam Resource: BIMI: ISP Support as of January 2022
Al Iverson just issued a interesting blogpost on Spam Resource:
It’s time for your periodic BIMI adoption status update. A quick overview of what this is all about: BIMI is a standard being adopted by multiple internet services providers (ISPs) to allow the display of a sender’s logo along side email messages, when displayed on a mobile device or in a webmail client. Some ISPs and mail clients have had a sender logo display function for a while now (one example is Gravatar), but BIMI is an attempt to standardize and regulate this mechanism across the email ecosystem.Adoption by senders seems a bit slow; but the spec only went public in 2019, which isn’t that long ago. Also, it suffers a bit from the “chicken and egg” problem — it’s hard to convince senders to adopt the standard if receivers haven’t adopted support for the standard. But now with two of the top three B2C mailbox providers (Yahoo and Gmail) having BIMI support, I’m…
Read the original here: BIMI: ISP Support as of January 2022
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