Spam Resource: 3 Ways Pardot Protects Your Email Reports from Non-human Activity

Al Iverson just shared another insightful write-up on Spam Resource:

From The DRIP: More great content from Lucy Mazalon. This time around, she details what Salesforce Pardot does to help users deal with non-human interactions, aka bot and security device clicks and activity. Metrics Guard and Visitor Filters being two key Pardot features that will help you out. And, very importantly, she didn’t forget the two-click unsubscribe — making sure that your unsubscribing user has to click a button or link on the landing page before they are considered unsubscribed. Bots won’t do that; people will. (If your email sending platform doesn’t support two-click unsubscribe, then you need to start asking them why that is. It’s a best practice nowadays.)Read it here.

Continued here: 3 Ways Pardot Protects Your Email Reports from Non-human Activity