Sendingblue: What Is Email Marketing and How Does It Work? Definition, Tools, & Best Practices

Sendingblue just released a new engaging article:

This beginner’s guide will explain exactly what email marketing is and how it works. By the end, you’ll have a solid grasp of the basics along with the know-how to launch an effective email marketing strategy for your business. Email marketing is the most profitable direct marketing channel, generating an average return on investment of $42 for every $1 spent (DMA, 2019).  For this reason alone, email should be a key pillar of your digital marketing strategy. Not doing any email marketing is like leaving money on the table. But if you’re a bit confused about where to start, that’s totally normal. Email is a vast discipline. It’s easy for beginners to get lost in a sea of tools, techniques, and terminology. To learn more, stick around for everything you need to know about email marketing: What is email marketingWhy your business needs email marketing in 2022How does email marketing…

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