Sendingblue: What Is A Newsletter? Definition, Purpose, & Benefits

Sendingblue just shared another insightful blogpost:

What is a newsletter? Well, it can be a lot of things! That’s part of what makes it such a valuable tool for businesses.  Newsletters are affordable, easy to create, and have an impressive return on investment. What’s not to love? To best answer our question – “what is a newsletter?” –  we’ve broken things down into a few bite-sized pieces: What is a newsletter?What is the purpose of a newsletter?How do newsletters work?What are the benefits of newsletters?Who should use newsletters?Where to find the best newsletter resources What Is a Newsletter? Source Broadly speaking, newsletters are a form of email communication used for marketing purposes. From stand-alone promotional emails to large-scale marketing campaigns, newsletters can do it all. Part of what businesses love about email newsletters is how multi-purpose they are. They help you promote new products, announce sales, and keep your clients up to date. As well, email…

More here: What Is A Newsletter? Definition, Purpose, & Benefits