Sendingblue: Sendinblue Email Marketing Benchmark 2023: Statistics by Region & Industry

Sendingblue just published a brilliant blog:

Monitoring the email marketing metrics of each campaign you send helps you optimize and improve. But how do your emails stack up against the competition? What’s a good open rate? Do you get too many unsubscribes? How are others in your area doing? As the marketing platform of choice of over 500,000 businesses around the world, we compiled a comprehensive report on email marketing benchmarks for 2023.  You’ll find benchmark data of email marketing campaigns across geographies and industries as well as best practices to improve your email marketing performance. Our Methodology: The Sendinblue Email Marketing Benchmark is based on campaign data of Sendinblue customers over 12 months (January 2022 – December 2022).The key metrics included are email open rate, email click-through rate (CTR), unsubscription rate, and email bounce rate. The results displayed are the median value of the KPI examined. It’s more meaningful than the average because it excludes outlier

Read the original here: Sendinblue Email Marketing Benchmark 2023: Statistics by Region & Industry