Sendingblue: Post-Purchase Emails: 12 Ways to Drive Customer Loyalty in Ecommerce

Sendingblue just released a new interesting post:

Post-purchase emails are yet another part of ecommerce email strategy that shouldn’t be overlooked. Of course, you could go without them if you only care about new customers and don’t need your existing ones to make another order.  But for most ecommerce businesses, customer loyalty is key to stable revenue. And one of the most cost-effective ways to drive repeat orders from existing customers is through continuous post-purchase engagement.  What is a Post-Purchase Email? Post-purchase emails are an extension of ecommerce marketing. They’re follow-ups, sent after the customer’s received their order (so they’re not transactional emails). Their purpose is to keep people thinking about the brand through content and new offers. The best thing is that after the customer has bought something from you, you have data. You can use their buying behavior, product interest, etc. to tailor your emails and make them more relevant.  This is a very different…

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