Top Deliverability’s Blog
Sendingblue: Abandoned Cart Emails: Turning Inactive Carts into Active Sales
- March 20, 2023
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just posted a new interesting write-up:
Abandoned cart emails are a popular part of ecommerce email strategies. But how can you make yours stand out and convert well? You have an online store and a great product, but your customers keep getting cold feet. It’s not you. About seven out of 10 customers in 2023 abandon their shopping carts online. Enter the abandoned cart email, an effective email campaign to win back potential customers. With marketing automation software, sending cart recovery campaigns can be done in your sleep. We’ll walk you through successful abandoned cart email examples and tips, as well as how to create your own abandoned cart email. We have you covered from subject line to call to action (CTA). What is an abandoned cart email? The abandoned cart email is an automated email sent to customers after they leave products in their shopping cart without making a purchase. This follow-up email reminds shoppers
Read the original here: Abandoned Cart Emails: Turning Inactive Carts into Active Sales
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- Term: Abandoned Cart
- Term: Campaign
- Term: Marketing Automation
- Term: Subject line
- Term: Call to Action (CTA)
- Term: Email Service Provider (ESP)
- Term: SpamAssassin
- Term: Simple Mail Transfer Protocol (SMTP)
- Term: Accelerated Mobile Pages (AMP)
- Term: Extended Simple Mail Transfer Protocol (ESMTP)
- Term: Domain Name System (DNS)
- Term: Deliverability