Top Deliverability’s Blog
Sendingblue: 8 Steps to Creating a CRM Strategy for Your Business
- December 27, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just shared another engaging story:
A CRM strategy sounds intimidating to many small businesses. Is it about technology or about sales? How high-level should it be? Fear not. We’ll walk you through the basics to help you start your successful CRM strategy from scratch. What is a CRM strategy? A Customer Relationship Management strategy is a plan to grow sales and improve customer service through a combination of processes, actions, and technology. It typically involves the sales, marketing, and customer support functions of a business. What was once the traditional buyer-seller model has shifted from transactional to customer-centric. Customer relationships today require higher levels of maintenance, which is why businesses now have entire CRM strategies dedicated to managing them. One of the reasons is that consumers have bigger expectations than ever when it comes to customer service. They’re not going to think twice about going elsewhere if yours isn’t up to scratch. When we hear
Continued here: 8 Steps to Creating a CRM Strategy for Your Business
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