Top Deliverability’s Blog
Postmark: Why recipients marked your email as spam, and how to fix it
- June 27, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Postmark
Postmark just shared a insightful post:
We’ve been running Postmark for more than ten years, and protecting our customers and IP reputations from spammers has always been one of our missions. Many have commented that our spam threshold at Postmark is low compared to other providers. We allow up to 10 complaints for every 10,000 sent emails, or 0.10%. That’s right, 1/10th of a percent. Why is it so low? Because we strongly believe that true, honest emailing should generate ~0 spam complaints. Before you dismiss the boldness of our statement and shout, “That’s unattainable!”, let us explain our stance. Your transactional emails should never go to spam A transactional email is a system-generated email in response to some action: a sign-up, a comment notification, an invoice, etc. Because the message is tied to a user action, transactional emails should be delivered with 100% expectation from the user about to receive them, and further, provide action or value
Continued here: Why recipients marked your email as spam, and how to fix it
P.S. Do you need help with Postmark? check our Email Service Provider Handbook or Ask for a Consultation
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