Top Deliverability’s Blog
Postmark: Can you send bulk/marketing email with Postmark? Yes!
- March 22, 2023
- Posted by: Top Deliverability
- Category: ESPs Industry News Postmark
Postmark just posted another brilliant article:
From its very beginning in 2009 and for the entire first decade of its existence, Postmark was well-known for being laser-focused on transactional email only. Then sometime in 2020 we built a fully separate infrastructure that allows Postmark customers to also send bulk emails like product announcements, newsletters, and updates to terms-of-service……but some people (maybe including you? 😉) still don’t know we can do both!So if you came here wondering “Can I send bulk/marketing email with Postmark?,” the answer is: yes, you can! You can send all your customer communications with Postmark, and this is how you do it. Sending promotional and marketing emails with Postmark Postmark’s unique infrastructure routes different types of email—transactional, broadcast, and everything in between—through separate Message Streams so they all maintain optimal deliverability. Each Message Stream you create is classified based on how your email is sent: transactional (sent to a single recipient) or broadcast (sent to multiple recipients). That classification helps us group and route emails into the right sending
Read the original here: Can you send bulk/marketing email with Postmark? Yes!
P.S. Do you need help with Postmark? check our Email Service Provider Handbook or Ask for a Consultation
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