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Postmark: BIMI support is coming to Apple Mail
- June 23, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Postmark
Postmark just posted a engaging article:
If you’re using Apple’s desktop or mobile email clients, you can expect your inbox to become more colorful soon: support for BIMI, the email specification that allows brands to display their logo next to email messages in the inbox, is coming to Apple Mail on iOS 16, iPadOS 16, and macOS Ventura. Apple is the latest inbox provider to add BIMI support, a move that will likely encourage more brands to implement BIMI as well. Here’s what you should know about this update. A quick recap: What is BIMI? BIMI, short for Brand Indicators for Message Identification, is an email specification that rewards brands who properly authenticate their emails with the option to display brand logos in the customer’s inbox. The BIMI before-and-after: no logo (left), brand logo (right) BIMI builds on top of DMARC, a powerful authentication standard that prevents spammers from using your domain to send email without your
Read more here: BIMI support is coming to Apple Mail
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