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Mapp: Wrapping Up Insight-Led Stories with Creed, Odicci, and Eyos
- February 23, 2023
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just published a insightful write-up:
This year, our mission is to help more brands realize the countless opportunities that come with an insight-driven business approach. We hosted the kick-off session of our Insight-Led Marketing Stories event, joined by: Our speakers explored the key drivers marketers need to embrace in 2023 to deliver positive customer experiences that drive growth. So without further ado, let’s explore the main takeaways from the kick-off session! Mapp & The Insight-Led Culture: What Is It and Why You Need To Adopt It The event kicked off with a presentation by Ricardas Montvila, Vice President of Global Strategy at Mapp. Ricardas explained that marketers often are stuck with a bad habit of relying on gut-feel decision-making. Brands must instead embrace an insight-led culture to make marketing activities more effective, especially as the cost-of-living crisis dampens consumer confidence. He went on to explain that insight-led marketers challenge themselves and their teams to
Read more: Wrapping Up Insight-Led Stories with Creed, Odicci, and Eyos
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