Mapp: Why Customer Experience Matters For Health, Wellness & Fitness Brands

Mapp just released a new brilliant article:

Wish you had a little boost to lift a little heavier or run a little longer? Having that extra support with a supplement may be the key ingredient in helping you beat your personal best. That’s exactly why the global Health, Wellness, & Fitness market has reached to $4.4 trillion (USD). But as the industry booms and competition gets intense, the customer experiences your brand provides needs to be exceptional. Many make the mistake of rushing their digital customer experience strategy in a sprint to acquire sales. Instead, it needs to be carefully curated to help your brand run the marathon of growing customer loyalty and building your brand. Whether you’re an eCommerce, DTC, or Retail player, your CX needs to “be a picture of health”. Getting this right essentially helps you to gain consumer confidence and stay at the top of customer minds as they prioritize their well-being. It’s

Read the original here: Why Customer Experience Matters For Health, Wellness & Fitness Brands

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