Mapp: The Key Differences Between DTC and Retail

Mapp just shared a engaging blog:

The world of commerce has totally transformed over the past few decades, and there have never been more channels to reach customers with your products. With the rise of digital consumers, direct-to-consumer sales (DTC) are fast becoming a powerhouse e-commerce channel. However, the traditional retail channel continues to present significant advantages for producers and manufacturers too, offering unparalleled consumer reach and greater efficiency. Read on to learn how these sales channels differ so that you can leverage them in a way that’s better for your business. Consumer Reach and Relationships The retail route facilitates exposure to a vast range of consumers, since buyers are happy to put their trust in products that have been selected by a reputable retailer. The familiarity of major retailers means that consumers return to these stores to make future purchases, increasing the chance that they’ll interact with your brand. However, retailers also present products from…

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