Mapp: SMS Marketing: A Must For Brands!

Mapp just posted a new insightful blogpost:

Remember the Nokia 3210 days when all we had were SMS messages? Looking back, we’ve come a long way. But step in today’s digital marketing world, SMS marketing is seen as a little alien to businesses. According to our State of Customer Experience survey, only 32% of marketers currently use SMS for their customer reach, compared to 95% using email and websites. Focusing your investments on your strengths is usually the way to go with your ROI. But what if you saw a golden opportunity that could help you outshine your competitors? Hear us out. Compared to email, SMS is a saturated market and a personal channel for customers. Used correctly, it helps you undercut the competition and increases the chances of capturing your customers’ attention. To be effective, you need to use it with caution! It’s all about balance by setting expectations on the types of communications your customers

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