Mapp: Saving the Oceans, One Garment at a Time: How Ecoalf Sets Out to Create Sustainable Customer Experiences

Mapp just posted another insightful blogpost:

The Spanish fashion brand ECOALF creates sustainable fashion with the same quality, design and technical properties as the best non-recycled ones. Ricardas Montvila, VP Global Strategy at Mapp, interviewed Carolina Alvarez-Ossorio Speith, Head of Marketing & Communications at ECOALF, to find out more about how the brand is able to create such outstanding, sustainable customer experiences. If you’d like to discover how ECOALF tackled the challenge of creating a more sustainable Black Friday campaign, check out our last blog here.  [Q] You could do what other brands do and focus on products first and then highlight that you are sustainable. Why is it so important for you to lead with values first and almost leave the products secondary – although your products are exceptional? [A] Thank you! I am very happy to hear that you see that we put values first. We always have this debate internally. When you come…

Read more here: Saving the Oceans, One Garment at a Time: How Ecoalf Sets Out to Create Sustainable Customer Experiences

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