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Mapp: Mapp Wins Gold at DMA Awards for Best Use of Marketing Automation, alongside Ambition and Varelotteriet
Mapp just shared a new engaging article:
London, 8 December 2021 – Mapp, the international provider of insight-led customer experiences, has been awarded as the gold winner for The DMA Awards, alongside Ambition and Varelotteriet (The Danish Lottery), within the ‘Best Use of Marketing Automation’ category. The Mapp and Ambition teams celebrated at the award ceremony last night which took place in Old Billingsgate, London. The campaign produced the best results so far in the 134-year history of Varelotteriet, with a 300% increase in sales across all retailers during the 13-week period. Plus, the retailer who won the Millionaire League competition overall increased lottery ticket sales by a whopping 1000%. Read all about these amazing results, and more, in the case study here. Peter Jørgensen, CMO at Varelotteriet commented: “The combination of leveraging our own data and the digital expertise provided by the strategy team at Ambition along with the amazing capabilities of Mapp Cloud, means that…
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