Top Deliverability’s Blog
Mapp: Mapp Cloud Winter Update: 15 new functions added for optimized campaign control and customer journey – thanks to Google Ads Integration and “Topics of Interests”
- January 30, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just issued a insightful post:
San Diego, 1 February 2022 – Mapp, the international provider of insight-led customer experiences, is implementing extensive product updates to its Mapp Cloud marketing platform. Within its Winter Update, the MarTech company is launching 15 new functionalities and improvements. Google Ads campaign data can now be seamlessly integrated into Mapp Cloud and the AI-based “Topics of Interest” functionality enables highly individualized and automated targeting. The Winter Update supports advertisers in achieving their marketing goals more efficiently through integrated and targeted campaigns along the customer journey. Steve Warren, CEO of Mapp, comments: “The Mapp Cloud Winter Update demonstrates how AI is an integral part of our marketing platform. We offer smart customer analytics for cross-channel campaigns and enable AI-based live adjustments for maximum efficiency. Our customers benefit from a holistic database throughout the customer journey using the tools of their choice. It’s never been easier to manage campaign performance, optimizations and…
Read more from the original source: Mapp Cloud Winter Update: 15 new functions added for optimized campaign control and customer journey – thanks to Google Ads Integration and “Topics of Interests”
P.S. Do you need help with Mapp? check our Email Service Provider Handbook or Ask for a Consultation
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!