Top Deliverability’s Blog
Mapp: How to Build A Unified Customer Profile To Understand Your Customers
- February 15, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just published a brilliant blog:
A unified customer profile is the secret to getting to know your consumers better – maybe even better than they know themselves! But many businesses make the mistake of drawing conclusions on customers based on incomplete and fragmented profiles, instead of collecting and unifying consumer data in one place. Creating buyer personas and a customer journey map template can help start to understand your target audience, but these only tell you half the story. Analyzing your ideal customer through the lens of each channel simply creates gaps in your customer profile. Remember: consumers interact with your brand’s cross-channel experience across all your online and offline touchpoints. It needs to be analyzed as a unified customer experience to create a unified customer profile. A customer profile gives a 360-degree view with factual insights about “why” customers behave a certain way, coupled with reliable predictions. This enables you to trigger hyper-personalized content that’s relatable, keeps their attention, and increases the chances of conversion. A…
Continued here: How to Build A Unified Customer Profile To Understand Your Customers
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