Mapp: How QR Codes Are Transforming Direct Mail Into A Data Gold Mine

Mapp just posted a new brilliant blog:

Let’s face it… In today’s marketing landscape, offline marketing gets a bad rep. It’s often seen as an outdated option with limited data and reporting capabilities. Direct mail is no exception to this rule. As one of the oldest forms of marketing, it’s often written off by marketers for this very reason. As a whole, direct mail truly has lagged behind the rest of the marketing industry in terms of targeting, personalization, and proof of ROI. But direct mail’s lack of priority status in media plans is about to change. In fact, the true data-driven players are already using direct mail in new and innovative ways. The big driver of change? QR codes. What is a QR code? It seems like QR codes are absolutely everywhere these days. Posters, billboards, restaurant tables, business cards…even in the sky! It’s no wonder they’re becoming more popular.  We’ve all seen them before. But…

Read the original here: How QR Codes Are Transforming Direct Mail Into A Data Gold Mine

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