Top Deliverability’s Blog
Mapp: Going From Basic Personalization Into Bespoke Customer Experiences
- March 6, 2023
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just shared a new brilliant story:
Remember the first time you saw your name in an email subject line? Or when you got that “back-in-stock” push notification? Times that by 100 marketing messages daily, these become common enough for customers to feel numb to standardized personalization practices. The biggest challenge for marketers right now: personalizing more than the basics to create bespoke experiences that remember. 36% of brands struggle with personalization. But how do you personalize bespoke experiences that best meet your customer needs, at scale? Every customer is unique. The problem often stems from the source: a lack of unified customer data leading to a lack of customer understanding. Without this, your CX only meets the standard expectations, rather than creating memorable experiences through a bespoke approach. The content, how you interact, and knowing what works per customer all are fundamental pieces to the personalization puzzle. To orchestrate an integrated customer-centric experience seamlessly, the way
Read more: Going From Basic Personalization Into Bespoke Customer Experiences
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