Top Deliverability’s Blog
Mapp: Everything You Need to Know About Mobile Marketing
- January 6, 2023
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just shared a insightful write-up:
Few marketers fully understand how to leverage the full potential of mobile marketing. Despite its popularity, brands often struggle to execute successful strategies that can help them keep up with shopper behavior, as they hop between multiple offline and online channels. Done well, mobile marketing empowers you to capture shoppers’ attention with short and impactful messages. These make the customer experience so convenient and personal, that purchasing becomes frictionless and sales are easy to achieve. And with shoppers glued to their phones 24/7, it’s the perfect way to contact them wherever they are, enabling you to achieve optimal marketing reach. But it’s an important strategy to get right. Google found that mobile users are 62% less likely to purchase from brands that provide negative mobile experiences. And it’s all too easy to unintentionally deliver sub-par experiences, especially as mobile marketing is essentially a line to your shopper’s most personal devices.
Read more from the original source: Everything You Need to Know About Mobile Marketing
P.S. Do you need help with Mapp? check our Email Service Provider Handbook or Ask for a Consultation
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!