Mapp: Customer Journey Map: A Guide to Transform the Customer Experience

Mapp just posted another insightful post:

Heard of customer journey mapping? When understanding the digital customer journey, it’s super useful in getting to know your customers and the steps they take with your brand. As a marketer, you’re left with a challenge to ensure you’re delivering a consistent, pleasant customer experience across different stages of the customer journey. But how can you keep on top of all your digital touchpoints and channels? Visualizing these paths in a customer journey map helps you and your team identify key areas that need improvement to make informed optimizations that create a smooth customer experience. Not sure where to start? We’ve broken this down for you in our complete guide to customer journey mapping! Table of contents: What Is A Digital Customer Journey? Why Is A Customer Journey Map So Important? Digital Hugging and Immersive Experience How Do You Create A Customer Journey Map? Recap: Getting Your Digital Customer Map…

Read the original here: Customer Journey Map: A Guide to Transform the Customer Experience

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