Top Deliverability’s Blog
Mapp: Can Black Friday be Green? 4 Sustainable Examples for the Shopping Event of the Year
- October 26, 2021
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just published a engaging blog:
Black Friday and Cyber Monday (BFCM for short) are quickly approaching, marking the start of the pre-Christmas shopping frenzy. Since those days tend to give retailers their highest sales, they are aiming their cannons at the competition to offer the best discounts, longest shopping hours, and premium product offerings. But are cannons sustainable? Not really. Some retailers are taking notice of recent trends. With global warming and environmental protests led by the likes of Greta Thunberg, the number of shoppers that prefer eco-friendly solutions is growing. Research also shows that Millennials have a strong preference for eco-friendly consumerism and with their increasing buying power, their shopping preferences can’t be ignored anymore. What if Black Friday Was About Sustainability? When you think of Black Friday, one can picture lots of noise – screaming even – from the brands trying to catch shoppers’ attention to the shoppers themselves trying to get their…
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