Top Deliverability’s Blog
Mapp: Boosting eCommerce for Health, Wellness, and Fitness Brands
- March 22, 2023
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just published a new insightful blog:
Every year the Health, Wellness, and Fitness market is reaching its new “personal best”. In fact, McKinsey found that the market is worth an estimated $1.5 trillion, with a yearly growth trajectory of 5 to 10%. As consumers have an array of choices when it comes to finding products and services that fit their needs, for brands it means one thing: fierce competition. How can brands trying to get a slice of the (healthy) pie get themselves in the lead? To explore this, Forrester’s Principal Analyst Emily Pfeiffer and our client Lloyds Pharmacy’s William Connor joined us in a webinar – here’s what we had to say … Health and wellness eCommerce trends in 2023 Customers are now willing to invest more into preventative health measures and living a much healthier lifestyle. Combine this with the high adoption of online shopping, these have been major influencers in the market’s boost.
More here: Boosting eCommerce for Health, Wellness, and Fitness Brands
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