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Mapp: Best Use of Marketing Automation: Mapp nominated alongside Ambition and Varelotteriet as finalist in The DMA Awards
Mapp just posted a new engaging blogpost:
London, 15 October 2021 – Mapp, the international provider of insight-led customer experiences, has been nominated as a finalist in The DMA Awards, alongside Ambition and Varelotteriet (The Danish Lottery), within the ‘Best Use of Marketing Automation’ category. Mapp, Ambition, and Varelotteriet have been nominated for this award due to the incredibly successful partnership between all three companies. Through this partnership, Varelotteriet now has a Customer Data Platform that allows them to have a unified customer view across all channels, as well as a platform that provides artificial intelligence and predictive modelling to reach the right customers at the right time, as well as an automation solution to ensure that their communications were executed on the right channel. The campaign produced the best results so far in the 134-year history of Varelotteriet, with a 300% increase in sales across all retailers during the 13-week period. Plus, the retailer who won…
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