Mapp: 13 Things to Consider While Improving Your Multichannel Marketing

Mapp just released a engaging story:

Table of Contents What is Multichannel Marketing? The Importance of Multichannel Marketing Platforms Insight-led Customer Experiences Summary What is Multichannel Marketing? Professionals new to marketing usually associate single channel marketing with traditional offline marketing and multi-channel marketing with social media. However, not only is this association incorrect but there is much more to it. Thus, you may be wondering, what does it mean to have a multi-channel approach? How can you optimize your multi-channel strategy and multi-channel marketing campaigns? Multi-channel marketing platforms are a technology aimed at enterprises that enable analytics, smooth data management, segmentation, and workflow tools to design, execute, and measure digital and offline marketing campaigns. This is the definition given by Forrester Consulting, a world leader in unbiased research and consulting, which refers to multichannel marketing as “cross-channel marketing” or “cross-channel campaign management (CCCM).” According to Forrester, customer obsession in multichannel marketing is vital to give a superior…

Continued here: 13 Things to Consider While Improving Your Multichannel Marketing

P.S. Do you need help with Mapp? check our Email Service Provider Handbook or Ask for a Consultation