Top Deliverability’s Blog
MailUp: How to activate the BIMI standard to authenticate emails and improve deliverability
- May 23, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News MailUp
MailUp just issued a new engaging story:
BIMI is one of the latest methods for email and sender authentication, which differs from the others because it allows you to view the company logo in the supported mailboxes. Below is our explanation of how to activate this standard and the steps to follow for configuration. Email authentication as an essential deliverability best practice is hardly a new topic here on the MailUp blog. We have already taken a long look at how deliverability is linked to the concept of reputation. It is therefore fundamental to resort to technologies and security protocols that certify message and sender authenticity, known as email authentication methods. One of the most recent standards related to authentication protocols, is BIMI, which stands for Brand Indicators for Message Identification. Read more about BIMI and what it is used for The latest update of the BIMI guidelines was published on 31 March 2022. Let’s go over…
Read more from the original source: How to activate the BIMI standard to authenticate emails and improve deliverability
P.S. Do you need help with MailUp? check our Email Service Provider Handbook or Ask for a Consultation
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