Top Deliverability’s Blog
MailUp: Black Friday 2022: Email Marketing Statistics vs. 2021
- December 2, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News MailUp
MailUp just issued another brilliant article:
In exclusive preview we present our analysis of the data and trends of 2022 Black Friday themed email campaigns. Discover the email channel’s performance this year compared to 2021 and the strategies companies followed for the year’s most profitable opportunity. Less quantity but more quality: this is the first insight that emerges from our study of 2022 Black Friday-themed email campaigns. Compared to the lower volume of sends in 2021, there was a growth in openings and clicks on messages that MailUp and Contactlab customers sent. This phenomenon of greater focus on message quality was already observed in our analysis on 2020 email campaigns. Today, it appears to be a consolidated strategic choice. Black Friday remains the year’s most profitable period. In 2022 in Italy shoppers spent 2 billion euros online during Black Friday week. That week alone generated about 4% of online shopping throughout 2022 (source: eCommerce B2c 2022
Read the original here: Black Friday 2022: Email Marketing Statistics vs. 2021
P.S. Do you need help with MailUp? check our Email Service Provider Handbook or Ask for a Consultation
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