MailUp: An email’s journey, from sending to inbox

MailUp just issued another brilliant blog:

Discover what happens to your messages after they leave in the new infographic by MailUp. Email is still the channel with the highest average return on investment. That’s why you most likely decided last year to invest your marketing budget in a series of email campaigns. You must have worked hard to make all your campaigns flawless. But it may well be that your hoped-for outcome (and investment return) has not arrived, with opening rates below expectations and disappointing interactions. Why these low performances? The answer must be found upstream: did the campaigns you sent actually reach your recipients? In recent years, only 80% of emails sent worldwide on average were actually delivered to the inbox. This means that, on average, 20% of the emails sent never reached the recipients. Among all the possible causes of your low performance, the most important one almost never receives the attention it deserves:

Read more from the original source: An email’s journey, from sending to inbox

P.S. Do you need help with MailUp? check our Email Service Provider Handbook or Ask for a Consultation