MagNews: Whatsapp for Business: manage conversations and generate loyalty with MagNews

MagNews just posted a new engaging blog:

The corporate version of the messaging app we’ve all come to know and love.The user version was first created in 2009 while the business version was released for Android at the beginning of 2018. To date, it is compatible with almost all operating systems. Reasons for using Whatsapp for Business Let’s have a look at the numbers to best understand why companies see Whatsapp as an extremely productive channel.Over 2 and a half billion users worldwide32 million Italian users alone (eMarketer)A penetration of over 50% in the Italian marketThe main advantage of using Whatsapp for Business is the possibility of conducting a direct conversation with your users by leveraging that space considered somewhere between an email and a phone call due to the immediacy of the channel.What is the preferred channel of users for interacting with a Brand? Find out in our Digital Contact Strategy Guide Additionally, users adopt it as their main means of daily communication: from one-to-one chats, group chats and…

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