Litmus: This Month in Email: A Recap of Email Marketing News in September 2023

Litmus just shared a insightful blogpost:

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! What happened in September? Well, a lot. So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. News headlines In lighter news Community happenings Email Client Market Share News headlines 57% of enterprise marketers use artificial intelligence (AI) in email campaigns, according to new research from Ascend2 and RPE Origin. Gmail will sunset its simple HTML view in January 2024. After this date, Gmail will automatically change to its standard view. Also—Gmail is now rejecting unauthenticated mail, so ensure to have Domain Keys Identified Mail (DKIM) or Sender Policy Framework (SPF) set up. While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email.

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