Litmus: The Litmus Team’s Favorite Emails of November 2021

Litmus just published a new brilliant blogpost:

November, the penultimate month of the year, has to be one of the busiest for inboxes. With retailer events including Small Business Saturday, Black Friday, and Cyber Monday, customers opted into marketing emails will have received promotional emails aplenty. Although it can get a little noisy, this is a time where marketers pull out all the stops to get their communications noticed, and this means big splash creative campaigns that make for bags of inspiration. Beyond the promotional goodness, find out: Which brand is getting all the inbox attention, before any emails are opened? Who is harnessing the power of plain text to build brand loyalty and share thanks? Which retailer nailed the post-purchase email? Read on to see what email campaigns caught our eye in November 2021. Kelly Paszamant, Director of Demand Generation Bombas Subject line: Give A Gift That Gives Back Preview text: One Purchased = One Donated…

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