Top Deliverability’s Blog
Litmus: The 3-Phase Email Marketing Workflow Broken Down
- March 15, 2023
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just published another interesting story:
If you look after an email program, you’ve probably been asked: “Can we just send another email?” As daunting as this question may be, it should come as no surprise! After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. Yet 70% of respondents said their email workload increased. And 45% are contending with more last-minute email changes than they have in the past. Yikes! How can you prepare for email marketing requests that come from your stakeholders (and your organization at large)? And how do you manage email design, development, and content? Our recommendation: set your email team up for success with an email marketing workflow— one that is defined less by control and more by flexibility. The Ultimate Email Marketing Workflow Toolkit Discover seven of our favorite tools
Read the original here: The 3-Phase Email Marketing Workflow Broken Down
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