Top Deliverability’s Blog
Litmus: Prepare for 2022 with Litmus: Webinar Recording + Q&A
Litmus just issued another engaging blog:
In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? That’s OK. We recorded the whole thing. Watch the recording here: Plus, we’ve got a handout with resources for all of these things—check it out here. Q&A We answered a lot of questions during the webinar but weren’t able to get to them all. Check them out here, and let us know if there’s anything else you’re wondering about. What do I do with reliable opens in Litmus? Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count. If you’re running tests where open rates or click-to-open rates (CTORs) are a vital victory metric, reliable opens can help. This audience isn’t impacted by inflated…
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