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Litmus: Litmus in Customer Think: Why Email Content Automation is Good for Business
- September 20, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted another brilliant write-up:
This piece originally appeared in Customer Think The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. In fact, 71% of consumers expect personalized experiences from companies, with 76% expressing frustration when those expectations fall short. Over 75% of consumers indicated that personalized communications factored into their brand considerations — and a whopping 78% said personalized content would increase the likelihood they’d make another purchase. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. Companies interested in supercharging subscriber experiences, increasing conversions, and driving revenue outcomes can benefit from incorporating dynamic content automation into their email marketing campaigns. How it works Also called “adaptive,” “real-time content” or “smart” content, dynamic content automation
Read the original here: Litmus in Customer Think: Why Email Content Automation is Good for Business
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