Top Deliverability’s Blog
Litmus: Interactive Email for Beginners: 7 Interactive Elements You Can Add to Your Emails Today
- September 24, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just issued a new brilliant blog:
To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. Here’s how to create an interactive email, with seven interactive elements to help email developers get started. What is an interactive email? Why should you send interactive features in an email? Getting started with interactive email marketing Seven elements to try: Hover effects: Text Hover effects: Fades Hover effects: Background colors Hover effects: Background images Hover effects: Motion Flip cards Live polls What is an interactive email? As defined by interactive email expert Mark Robbins (on Humans of Email), email interactivity is “an action taken in an email that triggers an event, without leaving that
Continued here: Interactive Email for Beginners: 7 Interactive Elements You Can Add to Your Emails Today
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