Litmus: How to Use Your Google Shopping Feeds to Improve the Subscriber Experience

Litmus just shared a new brilliant write-up:

When email subscribers sign up for more communication from your brand, particularly from retailers, they expect to see products and promotions sent straight to their inbox. However as a marketer, you want to make sure you get the right products in front of the right shoppers so they make it to the checkout without abandoning their virtual cart. With personalization continuing to be a top priority, the best way to show subscribers what they want is to tap straight into your data feed for current inventory and pricing. By relying on a Google Shopping Feed to dynamically display products, you can spend less time worrying about a bad brand experience due to a customer being disappointed to find the product they want is no longer in stock. After all, brand experience can make or break shopper loyalty. Besides shortening the buyer’s journey (a huge benefit), automating the product content shown…

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