Litmus: How to Use a Countdown Timer in Your Email

Litmus just published another insightful article:

Countdown timers are a quick, effective way to boost engagement—whether they’re for sales or newsletter sign-ups. Introducing urgency into the inbox encourages email openers to take action. As a powerful visual tool, countdown timers are a tried and tested tool to build anticipation and encourage action. There are plenty of questions people still have about utilizing countdown timers to their advantage. Read on to learn: The science of urgency: Why email countdown timers work Types of countdown timers Dynamic content vs. animated GIFs When should you add a countdown timer in email? Email messaging you should use with a countdown timer How should you label a countdown timer? Where should you position a countdown timer? What type of timer should I use? Design ideas for countdown timers Can you include other forms of personalization with a timer? Don’t forget a CTA What happens when it’s over? Make it easy for

Read more: How to Use a Countdown Timer in Your Email