Top Deliverability’s Blog
Litmus: How to Personalize Throughout the Email Customer Journey
- September 27, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just issued a new engaging blogpost:
Personalization at each step of the email customer journey has proven to be an effective way to engage with customers, increase sales, and build brand loyalty. But personalizing for personalization’s sake isn’t enough. You must take the time to understand your unique audience and the journey you want them to take. We recently hosted a webinar with our friends at Acoustic to discuss tactics for email personalization throughout the customer journey. Read on for tips shared by Litmus Personalization Product Marketing Manager, Angie Weyman, and be sure to catch the full webinar on demand. Getting started No matter where you are with applying email personalization, it’s not a set it and forget it strategy. Consumers’ habits, preferences, and purchase paths are constantly changing the way you analyze what’s working and where you can make adjustments. Here are three ways to build your email personalization roadmap. 1. Understand the data Personalization
More here: How to Personalize Throughout the Email Customer Journey
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