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Litmus: How to Measure Email Marketing Success: Beyond Open Rate
- April 20, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just issued a new interesting story:
When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success. That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did Recommended email marketing metrics you may not currently prioritize–but should consider How to guide your team and leadership through these new measures of success Read on for a primer on why the meaning of some email marketing metrics are changing, and how to measure email marketing success with the help of our guide. Why have email metrics changed? For years, core metrics like email open rates were a staple in email…
Read more: How to Measure Email Marketing Success: Beyond Open Rate
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