Top Deliverability’s Blog
Litmus: How to Increase Email Engagement with Loading Bars
- March 15, 2023
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just released a insightful story:
Okay, so you’ve got people opening your email. Your designs wow, your headlines compel, your segmentation is simply perfect. Pop corks and toss the confetti, the hard part is over… right? Not so fast. As every email pro has discovered at one point or another, getting opens is only half the battle. The next big challenge is engagement. Now, let’s be real—there’s a dozen different ways to tempt your beloved readers into clicking links, but today, we’ll be sharing one of our favorite features for proving real value to your readers, and keeping those clickers clickin’. Scrollers scrollin’. Buyers buyin’. (Okay, we’ll stop.) And the feature is… drumroll please… loading bars! Today, we’ll look at how to increase email engagement with loading bars, plus take a peek at some rad examples of loading bar utilization. What is a live progress or loading bar? A loading bar, sometimes called a progress
Read more from the original source: How to Increase Email Engagement with Loading Bars
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- Term: Segmentation
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