Top Deliverability’s Blog
Litmus: How to Increase CTR in Your Email Marketing Efforts
- September 14, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just published another insightful article:
Email marketing is foundational to any strong marketing strategy. It’s often the first communication people receive from your brand and it continues to build rapport throughout the customer journey. But getting in front of subscribers isn’t enough. They need to be engaged with your messaging and compelled to click and take action. Knowing how to measure and increase your CTR not only improves your email campaign performance, but keeps subscribers coming back for more. Read on to learn about why email click-through rates are important, how to increase CTR with best practices, and ways to improve them with each send. What is email click-through rate? Email click-through rate is the measurement of how many people clicked on a call-to-action (CTA) in an email This can take form as hyperlinked text or imagery. It is calculated by dividing the number of clicks by the number of emails delivered. Keep in mind
Read more here: How to Increase CTR in Your Email Marketing Efforts
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The most comprehensive Email Deliverability and Marketing Glossary!
- Term: Email Marketing
- Term: Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG)
- Term: Click-Through Rate (CTR)
- Term: Campaign
- Term: Call to Action (CTA)
- Term: Deliverability
- Term: Email Service Provider (ESP)
- Term: SpamAssassin
- Term: Simple Mail Transfer Protocol (SMTP)
- Term: Accelerated Mobile Pages (AMP)
- Term: Extended Simple Mail Transfer Protocol (ESMTP)
- Term: Domain Name System (DNS)