Litmus: How to Create an “Add to Calendar” Link for Your Emails

Litmus just published another insightful story:

In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send those all important event reminders. Why You Should Use Calendar Links in Email Campaigns To ensure that guests actually show up, include an “Add to Calendar” link in your event emails. With that, subscribers can add your events to their own calendars, helping them avoid calendar conflicts and allowing them to set up their own reminders. And maximizing the chance of them attending your event. Traditionally, this is done with an ICS file—also known as iCalendar. This is a common calendar format that typically uses the .ics file extension and is widely accepted by most calendars. Not to be confused with Apple’s iCal, which shares a similar name, although iCalendar files do work there as well.

Read more here: How to Create an “Add to Calendar” Link for Your Emails